“Since launching Mint over a decade ago, we’ve explored the idea of expanding a version of it across the fleet, often playfully calling it ‘mini-Mint’ or ‘junior Mint,’” St. George said. He said Mint “can’t be duplicated on shorter flights,” so the carrier had to come up with a solution for passengers willing to pay for more space on shorter flights. “We’re keeping the rest of our ideas under wraps for now while we prepare for a 2026 launch. Let’s keep our competitors guessing,” St. George wrote. St. George, JetBlue’s former commercial chief, came back to the New York-based airline earlier this year to help new CEO Joanna Geraghty return JetBlue to profitability and cut costs. The airline is focusing more on its core markets in Florida and the Northeast. JetBlue has been a pioneer in the U.S. airline industry since its first flights almost 25 years ago, adding comforts like seat-back entertainment, free Wi-Fi and a business class that sought to make flying at the front of the plane more affordable for customers compared with large carriers that dominate U.S. air travel. Read more CNBC airline news